Yes let's get started.

People see the necessity of energy transformation. Many are willing to pay a higher price for energy and other consumer goods to speed the transformation. I say why wait.

I believe in the power of the individual. It is frustrating that in energy transformation the individual has almost no ability to make a difference. I see this frustration expressed throughout the blogosphere.

The consumer is unable, for example, to influence the price of electricity. Electricity prices are set by government bodies. There is in many cases only one seller and in all cases too few to form a market. Because the utilities are often guaranteed by law a minimum return on investment, increased efficiency increases unit price. Natural gas is also sold through similar utilities. There is no choice.

This situation does not apply to any other economic activity. Consumers can choose among a wide variety of every other product or service. They can choose to buy the same product at the store on the next block. They can buy on sale. These small and inexpensive individual actions help determine, when aggregated with other consumers, price, quality, and availability in a market.

The exercise is to fashion a market that allows positive participation by consumers who wish to speed energy transformation. The goal of this market is deployment of efficiencies and technologies that replace fossil fuel. The market should allow consumers to purchase as little as 1 watt of energy production.
Paul Kelly